Shim Vijay is an Indian national with two decades of experience in market research, data collection and analysis supporting partners in analysing data using both quantitative and qualitative methods using Excel and Qualtrics, and statistical tools such as SPSS. He has worked with Paeradigms since its inception. In the past, he worked in some of the finest multi-national companies operating in India. He has extensive work experience in Fast-Moving-Consumer-Goods (FMCG), Airlines, Information Technology (mainly SaaS), Human Resource. Political Polling and analysis is another key area where he has utilised his research skills.